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To help you understand the risks involved when investing in any pitch on SMECrowd, please read the following risk summary.  
 

The need for diversification when you invest
Diversification involves spreading your money across multiple investments to reduce risk. However, it will not lessen all types of risk.  Diversification is an essential part of investing. Investors should only invest a proportion of their available investment funds via SMECrowd and should balance this with safer, more liquid investments.  

Risks when investing in equity
Investing in shares (also known as equity) on SMECrowd does not involve a regular return on your investment.  Please bear in mind the following particular risks for equity investments:

Loss of investment
The majority of start-up businesses fail or do not scale as planned and therefore investing in these businesses may involve significant risk.  It is likely that you may lose all, or part, of your investment.  You should only invest an amount that you are willing to lose and should build a diversified portfolio to spread risk and increase the chance of an overall return on your investment capital. If a business you invest in fails, neither the company – nor SMECrowd – will pay you back your investment.  

Lack of liquidity
Liquidity is the ease with which you can sell your shares after you have purchased them. Buying shares in businesses pitching through SMECrowd cannot be sold easily and they are unlikely to be listed on a secondary trading market, such as AIM, Plus or the London Stock Exchange.  Even successful companies rarely list shares on such an exchange.

Rarity of dividends
Dividends are payments made by a business to its shareholders from the company’s profits.  Most of the companies pitching  for equity on the SMECrowd website are start-ups or early stage companies, and these companies will rarely pay dividends to their investors. This means that you are unlikely to see a return on your investment until you are able to sell your shares.  Profits are typically re-invested into the business to fuel growth and build shareholder value. Businesses have no obligation to pay shareholder dividends.

Dilution
Any investment in shares made through SMECrowd may be subject to dilution in the future. Dilution occurs when a company issues more shares. Dilution affects every existing shareholder who does not buy any of the new shares being issued. As a result an existing shareholder's proportionate shareholding of the company is reduced, or ‘diluted’-this has an effect on a number of things, including voting, dividends and value.

Some businesses who pitch for equity investment through SMECrowd offer A-Ordinary Shares, which may include pre-emption rights that protect an investor from dilution.  In this situation the business must give shareholders with A-Ordinary Shares the opportunity to buy additional shares during a subsequent fundraising round so that they can maintain or preserve their shareholding. Please check a pitch, and the Articles of the company to see if the shares you are buying will have these pre-emption rights. Most companies do not offer pre-emption rights for B Investment Shares.

Lower in the pecking order on winding up
If an Issuer falls into financial difficulty and goes out of business, other creditors and debt holders with seniority – including fixed charge holders, administrators, employees who are owed wages, banks, and secured debtors - will be compensated first. This means it is unlikely investors, who sit below all of the previously mentioned in the pecking order, will have their initial investment or outstanding interest payments returned to them after higher ranked creditors are compensated. 

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