About
The company name is Kenny B Retailers. The Company specialises in on-line and physical sales of wares, bags, shoes, perfumes, and other accessories. The business started about five years ago. We love unisex fashion services to people.
Product and Services
Our products are bags, shoes, clothes, perfumes, and other accessories.
Market
The Company operates mainly online. Therefore our market size is very huge and virtually infinite because we can reach everyone who has access to online facilities. Such a market is an ever expanding market.
Marketing and Publicity
We use online marketing media such as Whatsapp, Instagram, konga, jiji, as well as handbills, and flyers.
Competition
We competitors, but not many because they do not know how to use online marketing. The proprietress is a social woman, lovely, and amiable.
SWOT Analysis
Our Strengths include: we have a strong understanding and patronage of online marketing platforms. We have a wide range of high quality brands. Our Weaknesses include: sometimes there is slow delivery of products. Opportunity: There is a lot of opportunity is in e-marketing because it is fast catching up among Nigerians. Threats: some customers do not understand the need for quality fashion accessories.
Reason For Applying_
To boost our business and expand our stocks.
Staff and Management
The company has 5 staff. The Name of the proprietress is Kehinde Awonusi. She is a young vibrant woman. She understands modern computer technology and e-marketing opportunities. She has been in profitable online marketing for the past six years. The Company also has a Manager, Olu Sam, who is the marketing manager. The Company is blessed with young and hardworking staff who are regularly trained in computer technology.
Notes
There are only a few of fashion enterprises in Nigeria that use online technology. So, our company continues to grow because we are able take advantage of this opportunity.
